Case Study / Solar Contractor
How Self Solar Reduced Cost Per Lead by 77% with AI-Powered Lead Management
From $30+ per lead to under $7 -- and 700+ appointments booked automatically in just 5 months.
The Challenge
Self Solar was generating leads through Facebook Ads but hemorrhaging money on every conversion. Their sales process was bogged down by manual follow-up and a booking system that created friction at every step.
Far above sustainable industry standards for solar contractors
Time-consuming follow-up processes draining team resources
Leads dropped off before ever making it to an appointment
Unsustainable growth model eating into profit margins
The Solution
We implemented our complete AI-powered Smart Site AI system, transforming how Self Solar captures, nurtures, and converts leads.
Handles lead qualification and appointment scheduling 24/7, ensuring no lead goes unanswered regardless of the time of day.
Instant engagement with new leads through intelligent text message sequences that keep prospects warm and moving toward booking.
Fully integrated calendar booking that removes friction and makes it effortless for leads to schedule their consultation.
Refined ad campaigns combined with AI engagement to maximize every dollar spent and drive down cost per lead.
The Results
Within 5 months (April through October), Self Solar experienced a complete transformation in their lead generation and conversion metrics.
From $30+ down to under $7 per lead
Booked automatically by AI in just 5 months
Cost per acquisition dropped to under $1,700
AI system replaced what used to require full-time staff
Monthly Appointment Progression
From 17 appointments in April to 235 in October -- a 1,282% increase in monthly bookings.
"We have absolutely loved working with Eric at Contractor Growth! We have used a lot of different groups for all parts of our marketing and Eric has delivered the most consistent and cost effective results for us."
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