Case Study / General Contractor
How Wrona Construction Broke a 6-Year Revenue Plateau and Added $250k in 6 Months
From stuck under $500k with word-of-mouth only to $675k with predictable growth systems built for scaling past $1M.
Before ContractorGrowth
- -- Stuck under $500k for 6 years with no clear path to growth
- -- Lead generation was word of mouth only -- completely unpredictable
- -- Lead management consisted of memory and Google Sheets -- leads falling through the cracks
After 6 Months
- Finished 2024 at $675k -- a $250k improvement over 2023
- Predictable lead flow from organic search and reviews
- Growth systems in place for scaling above $1M in annual revenue
The Action Plan
A systematic approach to breaking through the revenue plateau.
Implement Smart Site AI System
Deployed the full AI-powered lead capture system -- AI Voice Agent, missed call text-back, and automated follow-up sequences to ensure no lead falls through the cracks.
Launch Local SEO + Review Campaign
Jumpstarted organic lead flow with local SEO optimization and an automated review request campaign to build online reputation and visibility.
Establish SOPs for Pipeline Management
Replaced memory and Google Sheets with structured standard operating procedures for tracking and managing every lead through the pipeline.
Deploy AI Agents for Instant Lead Follow-Up
AI agents immediately follow up with every lead and schedule phone consultations -- no more relying on the owner to remember to call back.
Monthly Accountability + Training
Monthly strategy calls focused on accountability and training to improve weekly lead communication practices and close rates.
The Results
6 months of focused execution broke a 6-year plateau.
Stuck in the same range for 6 years
+$250k improvement
What Changed
Stuck at the Same Revenue Year After Year?
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